Cross Channel Solutions
Our Cross Channel Solutions services help our clients unleash their growth potential. Marketing solutions specifically focused on increasing your sales and optimizing your media mix for effective growth planning and solutions. We predominantly utilize our econometric modeling capabilities to assess our client’s marketing approach. To plan a holistic growth path for our clients, we evaluate the present and future contributions and effects of their various marketing efforts. Our modeling capabilities, such as multivariate regression modeling, time series decomposition, clustering, decision tree algorithms, etc., and each client’s specific brand needs and goals, play a crucial role in this process.
Get Wiser with Screen Planning
Deep dives into TV planning strategies’ effectiveness through TV ad formats and timing.
Empower Marketing Channels with MMM (Marketing Mix Modeling)
This provides an assessment of all online-offline media channels in terms of ROI (Return on Investment) and contribution by considering historical sales, media investment, price, distribution, etc. As a result of this study, the saturation level of media channels is determined to lead us to a compelling media mix.
Quantify the Sponsorship Effect
For clients interested in quantifying the impact of less conventional media, we devise methods that measure their sponsorships’ ROI.
Inspect the Uplift Effect of Promotions
Our analysis creates a scorecard by measuring the uplift impact of your various discounts on sales based on many features such as promotion type, discounted product category, promotion season, etc.
Unlock Real Buyer Insights with Basket Analysis
This study can analyze consumers’ check out experience from the UX perspective. Moreover, we aim to determine which products are added to the basket or sold together to understand one product’s incremental sales effect on another one.
Evaluate Digital Touchpoints Impact
The outcome of this study covers each digital media channel’s contribution to sales directly or indirectly, cuts down on wasted impressions, and results in informed digital media planning strategies.
Let’s Discover Together
Develop a roadmap to unlock the real value of your brand.