Market Intelligence Solutions
In our Market Intelligence Solutions services, we create a deep understanding of our client’s media positioning. We contribute to our clients’ data-driven marketing strategies by expanding their knowledge of potential customers, providing a sectoral perspective, analyzing consumer attitudes, and discovering the latest trends.
Understand Your Audience
To design potential buyer personas and consumer journeys, we gather insights from panel and survey results. Together with users’ digital footprints and our qualitative research methods, we help identify your target audience and have a 360-degree analysis of who they are.
Keep up With Trends
We use our global network and our wide range of category/media expertise and resources to provide you with the right strategic outlook. Each one of our tailor-made reports focuses on one of the four building blocks of the right media strategy: Consumer Trends, Sector Trends, Marketing Trends, Innovation Trends.
Know Your Competitors
To form a solid media strategy, we deep dive into competitors’ media and communication activities. Our baseline for offline and online strategy includes partnered tools. For online, we use the latest competition supervision tech. The rigorous digital detail, from socio-economic user information to ad types, enables us to advise data-driven and actionable next steps for increasing your business value.
Follow the Social Impact
To evaluate and compare your social media presence and its effectiveness, we start from our own Publicis tool, Socialtools, and work from there to build a strategic outlook.
Assess Brand Interest via Search Trends
To design potential buyer personas and consumer journeys, we gather insights from panel and survey results. Together with users’ digital footprints and our qualitative research methods, we help identify your target audience and have a 360-degree analysis of who they are.
Let’s Discover Together
Develop a roadmap to unlock the real value of your brand.